A brand new Apple Store opened today in New York City in the famous Grand Central Terminal. This store is the 5th store to open in NYC and at an impressive 23,000 square feet, it is one of the largest Apple Stores in the World. Apple’s flagship 5th Avenue store is already the top-selling Apple store in the United States and usually very crowded, but this new location could rival the crowdedness of that store. 750,000 people pass through Grand Central Terminal everyday, and over 1 million people during the holidays. The Grand Central location will employ 315 people.
According to Apple, 2,500 people were waiting in line before the opening, and there were nearly 4,000 visitors before noon. A 19-year-old man from Albany, NY was the first person in line and he got there at 9:44 a.m. on Thursday. There was another man from California who got there at noon on Thursday and said that he had been to 30 store openings.
When Apple announced the Grand Central Terminal location, many New Yorkers were worried that Apple’s modern looking design would taint the beauty of the 1913 Beaux Arts building. Apple, as usual, kept the details of the store under lock and key until this morning, when the store opened. Apple did a really great job keeping the integrity of the building, while staying true to the Apple brand. The new store features sleek tables for product testing and two Genius Bars for technical support. The one element that differs from the other Apple stores is 15-minute express classes on Apple products for commuters looking to kill some time. Some other new innovations include self-checkout and fulfillment (there’s an app for that) and pre-ordering, so that while you are riding the trains, or on the way back to the station from the office, you can order your items and pick them up immediately upon arrival.
Perfect time for the holidays and for the rumored February release of the iPad 3!
Photo courtesy of Reuters.