Résumé Download PDF

Résumé

Education

CALIFORNIA LUTHERAN UNIVERSITY
Master of Business Administration (Entrepreneurship)
2014 – 2017

BOSTON UNIVERSITY
Bachelor of Science in Communication (Advertising)
Graduated May 2008

APPLE CERTIFIED PRO (FINAL CUT PRO)
January 10, 2012

Professional Experience

Marketing Strategist, DP Technology
2017 – Present

RESPONSIBILITIES:
• Developed and executed brand-driven design across communication mediums
• Supported and planned the firm-wide Salesforce implementation
• Increased B2B lead generation and optimized reporting
• Implemented the strategic design for new corporate DNA messaging aimed at customers, partners, and resellers
• Unified 2017 white paper communication designs and enhanced accessibility with Salesforce Web-to-Lead forms
• Designed trade show booths for DMS 2017 in Tokyo, Japan and EMO 2017 in Hannover, Germany
• Managed the ESPRIT® World Conference 2017 mobile app for iOS and Android (powered by Microsoft Azure)
• Oversaw the creation of print and digital marketing materials for the ESPRIT® World Conference 2017
• Maintained brand consistencies across social media channels and campaigns

Content Strategist, The Ronald Reagan Presidential Foundation and Insitute
2015 – 2017

RESPONSIBILITIES:
• Supplied creative technical implementations to support events such as the 2016 RNC Presidential Debate, the annual Reagan National Defense Forum, and the funeral of First Lady Nancy Reagan
• Lead the growth of the Reagan Foundation YouTube channel from 21k to 31k subscribers
• Maintained annual Apple Developer Program and Apple Developer Enterprise Program licenses
• Project managed digital education initiatives including WordPress implementations and customer loyalty cycles of engagement
• UI/UX designer and CSS coder for the Reagan National Defense Forum event app
• Designed and coded ReaganEDU, a social education platform built on Salesforce
• Prototyped the first Reagan Foundation employee iOS app powered by the Salesforce Mobile SDK
• Restructured email templates to follow modern design paradigms with Salesforce and Exact Target
• Expanded social media presence to Medium and Vimeo with targeted content
• Enhanced content of existing social media platforms by leveraging new technologies, content, and programming
• Researched and implemented new and strategic processes and business solutions for all aspects of the Reagan Foundation’s operations including the new Institute in Washington, D.C.
• Directed and oversaw live broadcast operations and crew for YouTube Live, Facebook Live, and Periscope
• Upgraded auditorium broadcast and video technologies
• Responsibilities include high-level multimedia projects, technology/media network implementations, commercials, documentaries, and mobile app/Salesforce development to increase ROI and conversion rates through enhanced UX

Digital Media Designer/Video Producer, The Ronald Reagan Presidential Foundation
2010 – 2015

RESPONSIBILITIES:
• Annual Budgets and Equipment Purchasing
• Video Editing and Motion Animation
• Multi-Camera Live Broadcast Events
• Photography & Graphic Design
• Reagan Retrospective (YouTube Series, 2015)
• Inside the Reagan Library (YouTube Series, 2011-2014)
• Behind-the-Scenes (YouTube Series, 2012-2014)
• GuideCam™/iPod Touch Commercial (2011)
• Manage YouTube account (22k subscribers)
• Content for Facebook (315k likes)

Junior Graphic Designer, The Ronald Reagan Presidential Foundation
2008 – 2010

Art Director, Adlab — Boston
September ‘07 – May ‘08

Student Summer Supplemental Program, O’Melveny & Myers LLP (Los Angeles, CA)
Summer ‘07

Graphic Designer, Office of the Dean of Advertising & Publications at B.U. (Boston, MA)
Spring ’07

Student Summer Supplemental Program, O’Melveny & Myers LLP (Los Angeles, CA)
Summer ‘06

Civic Involvement

BOARD MEMBER (VICE CHAIR), SIMI VALLEY NEIGHBORHOOD COUNCIL DISTRICT 1
January 1, 2013 – February 1, 2015

BOARD MEMBER & DIRECTOR, SIMI VALLEY CULTURAL ARTS CENTER FOUNDATION
September 26, 2011 – January 1, 2015

Skills

• Team management
• UI/UX Design
• iOS development/Xcode
• Branding & re-branding
• Final Cut Pro/Apple Motion
• Responsive/Mobile Design
• HTML5/CSS3/WordPress
• Salesforce & Salesforce Communities
• Force.com & Visualforce
• Marketing Cloud/Exact Target
• Video & Live Broadcasting Technologies
• Facebook Live and YouTube Live
• Social Media Management
• Adobe Creative Cloud
• Logic Pro
• Microphone/Recording Set-up
• DSLR/Cinema Camera Operation
• Photography/Video Lighting