Résumé

Education

CALIFORNIA LUTHERAN UNIVERSITY
Master of Business Administration (Entrepreneurship)
2014 – 2017

BOSTON UNIVERSITY
Bachelor of Science in Communication (Advertising)
Graduated May 2008

APPLE CERTIFIED PRO (FINAL CUT PRO)
January 10, 2012

Professional Experience

Digital Practice Lead, The Pollack PR Marketing Group
2018 – Present

RESPONSIBILITIES:
• Migrated 75,000+ records to Salesforce from four separate legacy systems without an implementation partner

Marketing Strategist, DP Technology
2017 – 2018

RESPONSIBILITIES:
• Migrated 75,000+ records to Salesforce from four separate legacy systems without an implementation partner
• Spearheaded and executed the firm-wide Salesforce implementation
• Trained the North American and Asian sales teams with the Director of Sales, North America
• Integrated Salesforce with the global website to consolidate disparate systems and automate customer processes
• Increased B2B lead generation through targeted social media and email marketing campaigns
• Eliminated lead follow-up time with automated internal and external marketing processes
• Established automated scheduling of monthly sales and marketing reports
• Developed SEO strategies for the website rebuild
• Designed trade show booths for local and foreign markets including Japan, Germany, and Korea
• Oversaw the creation of marketing materials, graphic design, branding initiatives, mobile apps, and video production
• Filmed, directed and edited customer success stories in 4K and edited with Adobe Premiere and After Effects

Content Strategist, The Ronald Reagan Presidential Foundation and Insitute
2015 – 2017

RESPONSIBILITIES:
• Interfaced with politicians, actors, and corporate executives to produce videos, website content, and live events
• Supplied IT solutions to support events such as the 2016 RNC Presidential Debate and the funeral of First Lady Nancy Reagan
• Led the growth of the Reagan Foundation YouTube channel from 21k to 31k subscribers
• Drafted and executed company-wide SEO practices
• Maintained annual Apple Developer Program and Apple Developer Enterprise Program licenses
• Project managed digital education initiatives including WordPress implementations and customer loyalty cycles of engagement
• UI/UX designer and CSS coder for the Reagan National Defense Forum event app
• Designed and coded ReaganEDU, a social education platform built on Salesforce
• Prototyped the first Reagan Foundation employee iOS app powered by the Salesforce Mobile SDK
• Restructured email communications to follow modern design paradigms through custom Exact Target templates and training
• Manage social media and television content schedules
• Enhanced content of existing social media platforms by leveraging new technologies, content, and programming
• Researched and implemented new and strategic processes and business solutions for all aspects of the Reagan Foundation’s operations including the new Institute in Washington, D.C.
• Directed and oversaw live broadcast operations and crew for YouTube Live, Facebook Live, and Periscope
• Upgraded auditorium broadcast and video technologies
• Responsibilities include high-level multimedia projects, technology/media network implementations, television commercials, documentaries, and mobile app/Salesforce development to increase ROI and conversion rates through enhanced UX

Digital Media Designer/Video Producer, The Ronald Reagan Presidential Foundation
2010 – 2015

RESPONSIBILITIES:
• Annual Budgets and Equipment Purchasing
• Video Editing and Motion Animation
• Multi-Camera Live Broadcast Events
• Photography & Graphic Design
• Reagan Retrospective (YouTube Series, 2015)
• Inside the Reagan Library (YouTube Series, 2011-2014)
• Behind-the-Scenes (YouTube Series, 2012-2014)
• GuideCam™/iPod Touch Commercial (2011)
• Managed and grew YouTube account from 0 to 21k subscribers
• Content for Facebook (315k likes)

Junior Graphic Designer, The Ronald Reagan Presidential Foundation
2008 – 2010

RESPONSIBILITIES:
• Designed all magazine and newspaper ads
• Managed advertising schedule
• Formatted and wrote copy for brochures and catalog layouts
• Photographed products (e.g. jewelry, clothing, and china) and head shots for web and print
• Provided print and digital graphic support for all museum exhibits
• Negotiated cost with printers and vendors
• Started the video production department that is responsible for video creation and broadcasting

Art Director, Adlab — Boston
September ‘07 – May ‘08

RESPONSIBILITIES:
• Designed award-winning advertisements for the Boston Underground Film Festival
• Created digital web advertisements for Toyota Scion

Student Summer Supplemental Program, O’Melveny & Myers LLP (Los Angeles, CA)
Summer ‘07

RESPONSIBILITIES:
• Coded a firm-wide employee portal/intranet for partners
• Designed the New Hire Information Technology Training publication
• Revamped weekly IT email communication templates with HTML and CSS to heighten brand and customer experience

Graphic Designer, Office of the Dean of Advertising & Publications at B.U. (Boston, MA)
Spring ’07

Student Summer Supplemental Program, O’Melveny & Myers LLP (Los Angeles, CA)
Summer ‘06

Civic Involvement

BOARD MEMBER (VICE CHAIR), SIMI VALLEY NEIGHBORHOOD COUNCIL DISTRICT 1
January 1, 2013 – February 1, 2015

RESPONSIBILITIES:
• Served in a leadership role for the city to filter community feedback of city policy for City Council consideration

BOARD MEMBER & DIRECTOR, SIMI VALLEY CULTURAL ARTS CENTER FOUNDATION
September 26, 2011 – January 1, 2015

RESPONSIBILITIES:
• Implemented Salesforce and the Nonprofit Success Pack for donor management
• Organized fundraising events for the Cultural Arts Center including the annual Spotlight Awards

Skills

• Team management
• UI/UX Design
• iOS development/Xcode
• Branding & re-branding
• Final Cut Pro/Apple Motion
• Responsive/Mobile Design
• HTML5/CSS3/WordPress
• Salesforce & Salesforce Communities
• Force.com & Visualforce
• Marketing Cloud/Exact Target
• Video & Live Broadcasting Technologies
• Facebook Live and YouTube Live
• Social Media Management
• Adobe Creative Cloud
• Logic Pro
• Microphone/Recording Set-up
• DSLR/Cinema Camera Operation
• Photography/Video Lighting