Master of Business Administration (MBA)

Bachelor of Science in Communication (BS)

Final Cut Pro

Professional Experience

Digital Practice Lead, The Pollack PR Marketing Group
2018 – Present

• Oversaw the agency’s digital marketing transformation through the implementation of new tools and technology as well as training of existing staff and the hiring of new team members
• Built start-up known as LAB186 including website and technology infrastructure as well as employees, clientele, and revenue stream
• Managed employees in Los Angeles and New York
• Implemented Salesforce agency-wide for enhanced reporting and marketing automation
• Led the creative team responsible for website development, video production, photography, graphic design, print, and content creation for government, non-profit, beauty and cosmetic, financial, and agricultural clients
• Executed SEO and social media audits for agency-wide accounts
• Defined SEO and SEM guidelines for clients
• Developed PPC and paid social campaigns for multiple clients through Google Ads and Facebook Ads Manager
• Designed CAD product animations with Fusion, KeyShot, and Cinema4D
• Pitched and established new business for the agency

Marketing Strategist, DP Technology
2017 – 2018

• Migrated 75,000+ records to Salesforce from four separate legacy systems without an implementation partner
• Spearheaded and executed the firm-wide Salesforce implementation
• Trained the North American and Asian sales teams with the Director of Sales, North America
• Integrated Salesforce with the global website to consolidate disparate systems and automate customer processes
• Increased B2B lead generation through targeted social media and email marketing campaigns
• Eliminated lead follow-up time with automated internal and external marketing processes
• Established automated scheduling of monthly sales and marketing reports
• Developed SEO strategies for the website rebuild
• Designed trade show booths for local and foreign markets including Japan, Germany, and Korea
• Oversaw the creation of marketing materials, graphic design, branding initiatives, mobile apps, and video production
• Filmed, directed and edited customer success stories in 4K and edited with Adobe Premiere and After Effects

Content Strategist, The Ronald Reagan Presidential Foundation and Insitute
2015 – 2017

• Interfaced with politicians, actors, and corporate executives to produce videos, website content, and live events for Fundraising
• Supplied IT solutions to support events such as the 2016 RNC Presidential Debate and the funeral of First Lady Nancy Reagan
• Led the growth of the Reagan Foundation YouTube channel from 21k to 31k subscribers
• Drafted and executed company-wide SEO practices
• Maintained annual Apple Developer Program and Apple Developer Enterprise Program licenses
• Project managed digital education initiatives including WordPress implementations and customer loyalty cycles of engagement
• UI/UX designer and CSS coder for the Reagan National Defense Forum event app
• Designed and coded ReaganEDU, a social education platform built on Salesforce
• Prototyped the first Reagan Foundation employee iOS app powered by the Salesforce Mobile SDK
• Restructured email communications to follow modern design paradigms through custom Exact Target templates and training
• Manage social media and television content schedules
• Enhanced content of existing social media platforms by leveraging new technologies, content, and programming
• Researched and implemented new and strategic processes and business solutions for all aspects of the Reagan Foundation’s operations including the new Institute in Washington, D.C.
• Directed and oversaw live broadcast operations and crew for YouTube Live, Facebook Live, and Periscope
• Upgraded auditorium broadcast and video technologies
• Responsibilities include high-level multimedia projects, technology/media network implementations, television commercials, documentaries, and mobile app/Salesforce development to increase ROI and conversion rates through enhanced UX

Digital Media Designer/Video Producer, The Ronald Reagan Presidential Foundation
2010 – 2015

• Annual Budgets and Equipment Purchasing
• Video Editing and Motion Animation
• Multi-Camera Live Broadcast Events
• Photography & Graphic Design
• Reagan Retrospective (YouTube Series, 2015)
• Inside the Reagan Library (YouTube Series, 2011-2014)
• Behind-the-Scenes (YouTube Series, 2012-2014)
• GuideCam™/iPod Touch Commercial (2011)
• Managed and grew YouTube account from 0 to 21k subscribers
• Content for Facebook (315k likes)

Junior Graphic Designer, The Ronald Reagan Presidential Foundation
2008 – 2010

• Designed all magazine and newspaper ads
• Managed advertising schedule
• Formatted and wrote copy for brochures and catalog layouts
• Photographed products (e.g. jewelry, clothing, and china) and head shots for web and print
• Provided print and digital graphic support for all museum exhibits
• Negotiated cost with printers and vendors
• Started the video production department that is responsible for video creation and broadcasting

Art Director, Adlab — Boston
September ‘07 – May ‘08

• Designed award-winning advertisements for the Boston Underground Film Festival
• Created digital web advertisements for Toyota Scion

Student Summer Supplemental Program, O’Melveny & Myers LLP (Los Angeles, CA)
Summer ‘07

• Coded a firm-wide employee portal/intranet for partners
• Designed the New Hire Information Technology Training publication
• Revamped weekly IT email communication templates with HTML and CSS to heighten brand and customer experience

Graphic Designer, Office of the Dean of Advertising & Publications at B.U. (Boston, MA)
Spring ’07

Student Summer Supplemental Program, O’Melveny & Myers LLP (Los Angeles, CA)
Summer ‘06

Civic Involvement

January 1, 2013 – February 1, 2015

• Served in a leadership role for the city to filter community feedback of city policy for City Council consideration

September 26, 2011 – January 1, 2015

• Implemented Salesforce and the Nonprofit Success Pack for donor management
• Organized fundraising events for the Cultural Arts Center including the annual Spotlight Awards


• Team management
• UI/UX Design
• iOS development/Xcode
• Branding & re-branding
• Final Cut Pro/Apple Motion
• Responsive/Mobile Design
• HTML5/CSS3/WordPress
• Salesforce & Salesforce Communities
• Force.com & Visualforce
• Marketing Cloud/Exact Target
• Video & Live Broadcasting Technologies
• Facebook Live and YouTube Live
• Social Media Management
• Adobe Creative Cloud
• Logic Pro
• Microphone/Recording Set-up
• DSLR/Cinema Camera Operation
• Photography/Video Lighting